Posted in: Blog, Digital Marketing Basics

Subheader Tricks for Better Website Optimization

Gracia Lualhati / July 17, 2017

Getting visitors to your blog is a combination of a catchy headline, a compelling introduction, and a witty headline.

You have probably asked yourself: why use subheaders? Would investing time on making an impressive subheader worth it? The answer to both of them is YES. but first, let us get to know subheader a bit more.

The word subhead is pretty self-explanatory. Sub (under) head (headline). They are a short written description that compliments the headline. But never underestimate the power of a subheader that is well-thought of. They hook and create curiosity among readers. As a result, readers are pulled into reading your article.

Avoid writing dull and obvious subheadings. They take away all the personality and emotion that helps create curiosity. Here are some examples of both an ineffective and effective subheadings:


A dull and obvious subheading would sound like this:

The Importance of Using Subheaders to Create Curiosity

Instead, try something like…

Secrets to an Effective Website Subheader


Below are 5 Subheading Tricks Every Website Needs:


Put some wit into it

Make subheaders concise and intelligible to give readers an idea of what they’re about to read. This will give readers a preview of your content without actually reading the main points of your article. Break your points into sections, this will make your article more readable and easy to understand.


Have a consistent structure

Provide a framework for every article you write. Place the more important points first, express your ideas clearly, and use a conversational tone as you write your content. In that way, readers can have a clear idea about your content and the value it provides.

Not only does it benefit the readers, it also helps your website’s SEO performance as well with the keywords you use and mention.


Make use of long-tail keywords

Long-tail keywords are more specific than head tail ones. It helps your website’s SEO performance and your overall content relevance. Using specific keywords in blogging and creating new site pages allows search engine sites to index and save your pages for queries related to your keywords.


Be clear

As they say, the best form of beauty is that of simplicity. Consider not only having an element of surprise but also facts – credible and reliable facts. Mention names, research articles, and statistics. You can also ask questions to engage your or  to create conversations with your readers.


Maintain flexibility

Allow your subheading to be preceded by either numbers, letters, or bullets when enumerating. Another style is to make use of HTML header tags to differentiate the headline from subheadings and the rest of your content’s body. It ultimately depends on the topic and title of your article.


Have a strong ending

The last part of subheading should be powerful. Something that will really ignite the reader’s curiosity. Allow it to influence your readers’ take away from what you’ve written.




Subheadings have the power to direct the flow of your content. The easier your entire article is to understand, the more likely it will be promoted and shared by readers. Remember that the success of every blog depends on the number of readers it gains. It’s always best to consider all methods to make the readers give your article a chance. Make them notice and have them sticking around.


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