Posted in: Blog, Digital Marketing Basics

SEO best practices for mobile optimization

Marc Belveder / May 17, 2017

Mobile optimization is becoming a trend in designing websites since many people are using cellphone, tablets and it’s a big problem for the page designers since pages are created specially for desktop users and now page designers are finding ways to optimize it for mobile users in order for them to improve surfing through the use of mobile phones and tablets.

Speeding Up Page Load Time

It is important for mobile users to have a fast page speed than desktop users because of hardware and connectivity issues. Enabling compression software like Gzip reduces the size of your CSS, HTML, and JavaScript files which are key to speeding up page load time. Optimizing images can also help speed up your page. You can use the PNG file format if your images or graphics consist of 16 colors or less and JPEG for photographs.


Unblock Javascript and CSS

In the past, mobile devices couldn’t support any of these elements but now they can, so enabling it is very crucial. Unblocking all these elements is vital in helping Google understand your website’s content, making it easier for the users to browse through your website.


Designing your website for mobile

Use HTML5 instead of Flash on your website, because some phones does not support this plugin. Using pop-ups can do no good either and it can only frustrate users trying to close it leading to high bounce rate. Also, make sure your design is touchscreen friendly since most of mobile users uses touchscreen.

Optimize for Local Search

Make sure to add your business name, address, phone number and city on  your site’s metadata to optimize your mobile content for local search. Include an embedded Google map to make it easier for your company to be found.


Optimize Meta Descriptions

Mobile phones have less screen space and that means designing sites in mobile has its limitations. To counter this limitation, be straightforward and use fewer details — just make sure you are not sacrificing the quality of information.


Responsive Web Design

Use flexible grid and design so the user’s screen can adapt to any size making it easier for the user to navigate the site.


Add closing paragraph

More and more people are using mobile devices and page designers need to cope with technology by creating sites which are optimized for the use of mobile devices. As technology continues to evolve, who knows what will come in the future.


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