With over 2 billion social media users from all over the world, there’s sure to be a form of social media marketing that’s perfect for them, whether they are part of the Baby Boomers or Generation Z.
Classifying your target social media audience into age groups allows you to better specify the right marketing strategy and approach for your business. Knowing the different habits and preferences of each generation when it comes to their favorite social media networks allows you to identify what kind of content engages them.
Here is an infographic showing how each generation uses social networks:
Want to learn more about your social media marketing? Sign up for our free social media assessment today! Click the button below to start.