According to Social Media Examiner, 92% of marketers say that social media is important to their business. Regardless of the industry or company size, there’s no doubt that social media plays a vital part in any business’ marketing strategy. Learning to plan ahead and scheduling in advance your social media posts is the key to maintain a successful, relevant, and consistent content.
We’ve listed down the characteristics your social media content needs to help boost your business and target the right kind of audience:
Promote your business clearly
The main purpose of having a social media profile is to promote your business, particularly the products and services you offer. Perhaps you want to promote a holiday special promo, sale, or giveaway. Whatever it is, it needs to catch the attention of your audience and it needs to fit your posting schedule.
If for example, you have had multiple products or content to publish on your social media pages within the month, having a posting calendar will keep you organized and allows you to strategize on when you’ll be releasing “teasers” for an upcoming event or product.
Set your goals
Set goals and analytics to properly show your customers that you aim to create good results that will address their problems and meet their demands while keeping it aligned with your company’s vision.
A good technique for setting goals is to create SMART social media goals to serve as a guideline for your team.
SMART is an acronym for Specific, the goals you make should be simple, concise, and defined; Measurable, your goals should be trackable and has one or more metrics; Achievable, determine whether you have enough resources to achieve it or not; Realistic: after assessing your resources, know if your goals are still attainable; Time sensitive, create a time frame, whether you’re making short-term or long-term goals.
Once you’ve mastered your social media content, align these goals with the annual goals of your company as a whole. This will serve as a foundation of an organized posting calendar and a strong social media presence.
Identify target audience
Identifying your target audience is important when planning your social media presence. It helps you know their problems, interests, and behavior. Use this to figure out what tone you will use, what approach you’ll take, and how you will digitally promote or sell products and services your business offers.
Remember to always ask yourself this: “What can my business do to help them?” Part of your job is to make sure that your readers will benefit from the content you publish on your social media accounts. When you plan your posting calendar, make sure it’s in the time where most of your readers are online. And when they do stumble upon your post, make sure it’s aimed to help and delight; convincing them to further trust your brand and place your products and services into consideration.
Plan your approach on different platforms
Your approach to different platforms must be unique for each network. You have to remember that each social network caters to a unique set of users, and requires an approach that will be understood by your target social network. Deciding when is the best time to post, how often you should post, and what tone to use all varies on where you’re posting it in.
As you create your buyer persona, it’s helpful to determine which social network they’re most invested in. Usually, the top social media networks are Facebook, Twitter, Instagram, and Pinterest.
A good tip to stay organized is to create documentation for each account. That way, it’ll be easy to create a daily, weekly, or monthly plan.
Promote seasonal content
Make the best of your business’ marketing strategy with the holiday fever. Start by planning things in advance, preferably months ahead. Part of it is observing and understanding how your target audience, both B2B and B2C, behave during each holiday. You also need to consider specific dates that may matter to your market and audience; if you’re a bookstore posting about dates that celebrate fictional events may better attract your business than doing your usual
For B2C, the engagement with first-time buyers is its highest during the holidays. Create a calendar and schedule posts that will make use of reactivation, consistent engagement with first-time buyers that will keep them coming back even after a certain holiday.
For B2B, focus on brand awareness. You don’t necessarily need to hold promos or contests, it just has to be timely with the mood and interest of you buyers during the holidays.
Creating an engaging social media content may be overwhelming to think about. But with advance planning and proper organization, it’s easy to create content for each social media platform that will attract the right audience, maintain a good relationship with customers, and increase brand awareness on different social networks.
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